Among the men tested, neither odor 1 (citrus floral) nor odor 2 (sweet pea & lily of the valley) seemed to affect the perception of weight. However, odor 3 (floral and spice) significantly reduced the perception of the woman’s weight by an average of 4.1 pounds. More remarkably, those men who found the floral and spice odor to be pleasant perceived the woman to be a full 12 pounds less than her actual weight.
--from article "Special Odor Reduces Perceived Weight Up To 12 Pounds"
(hat tip to Scentsability blog)
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